Dan Kennedy ADVANCED and SUPER BONUS SET!!!!! Start Price USD 97.00 Current Price USD 97.00 Time Left - Bid Count 0 Buy It Now Price - Reserve Price - Start Time Friday, September 05, 2008 End Time Monday, September 08, 2008 Location Carmel, Indiana See more about 'Dan Kennedy ADVANCED and SUPER BONUS SET!!!!!' Description   FREE SHIPPING ONE DAY ONLY!!!!     Here is your chance to get TWO AWESOME MONEY MAKING reports!!!       INTRODUCING My Personal Notes from   The Advanced Coaching/Consulting/ High Fee Selling Bootcamp   After trying SEVERAL TIMES, I was lucky enough to finally get this course. The fee to attend this event was $11,800.  If you go to Dans website, you will shell out $2997 for the material. In the last two weeks this course has sold on ebay for a whopping $1,425 on June 22th and for  $1,373  on June 29th.  FIRST SIX PAGES OF MY NOTES!!! ______________________________________ DISC 1   Dan starts off by stating that this Is not a “HOW TO” program as far as how to set up a coaching or consulting practice or the 12 different ways to structure a coaching program.   This program has nothing to do with any of that.  Any information about how to set up a coaching program or structure a coaching call will be completely by accident or as an example to explain a concept.    This material is about the GETTING OF, CONTROLING OF, and KEEPING OF clients.  This program is also about extracting the maximum amount of money from each and every client.   Some of this material will be emotionally uncomfortable for certain people.  Some of this material is about how to (without the client knowing it) pick their pockets.  If you are uncomfortable with taking sizable amounts of income from people this material may make you uneasy.    CONTROL   When people go to a super conference or any other seminar, the value they get from the conference is by listening to the seminar, taking notes, networking and some entertainment value as well.  All of this value is all SINGLE DIMENSIONAL.   What most people do not see or pay any attention to is THE WAY everything is laid out and how everything is presented.   The people, who get maximum value, and REALLY get what is going on take notes on THREE different note pads.  One pad is for content.   Another pad is for the order in which things are presented from pitches, to examples, to guest speakers and so on. The third pad is for ACTION STEPS or for things that can be applied immediately and how to apply them.    There is a reason for all of this.  Nothing that is EVER DONE at any of Dan’s seminar is random or by accident.  Everything is carefully scripted and strategically laid out.   From the order of speakers to how much time each of them get to body movement, to who says what and when.  Everything is carefully choreographed.   What you are watching is “performance”.   There will be more discussion about “performance” later.   Now, this DOES NOT just apply to live events. EVERYTHING Dan Kennedy does is done on this SAME LEVEL.  A person could get the same information by studying information products such as CD sets, books Dan has written, or even the newsletter.     By deconstructing the Dan Kennedy newsletter a person could get marketing tips, study the layout of the newsletter and how it is constructed and also study each individual pitch to see how Dan is selling people thru ascension into different products as well as coaching groups.    SO LETS GET STARTED   Dan has made AT LEAST $100,000 every year thru coaching / consulting since 1975.  Back than coaching was referred to as PRACTICE MANAGEMENT. Dan had 600 chiropractors and dentists under practice management contracts in the late 70’s at $30,000 per person per year.    Since Dan started doing one on one coaching and group coaching, he has maintained 70% of his clients for vary long periods of time. He has clients who have worked with him for ten, fifteen, and twenty years.  Dan has managed to do this while his fees have skyrocketed out of sight.   Keeping clients for vary long periods of time is all very important because ACQUIRING CLIENTS will be the MOST EXPENSIVE area of growing your business.  Getting clients can be very expensive. Because of this, retention of each and every client is important.    Dan has some people in coaching groups that have been with him for over 20 years. He admits that the MAIN REASON they originally joined his coaching group has long since passed.  Any of these people could actually RUN a coaching group.    The KEY POINT here is that Dan is keeping these people for SEVERAL REASONS other than the original reason they joined.  For two days, Dan will go over ALL of these other reasons people stay and gladly pay what is asked of them.    When you first start getting clients this can all be vary exciting. What a lot of people fail to realize is that is just the first step. There is a science to keeping people long term.   Now, not only do these people give Dan money for prolonged periods of time,  these clients constantly OFFER, and are willing to GIVE Dan FAR MORE MONEY than he is willing to take from them.  He is constantly offered large sums of money for things he either no longer does, no longer has the time to do, or has a waiting list for.   These things include one on one coaching, consulting, copywriting, group coaching, and a variety of other projects.  The key here is Dan routinely has far more offers than he has time.      Everything that Dan does to cultivate client relationships and keep them coming back year after year will be laid out in this report as it is laid out in the DVDs and CDs.   These techniques will work with corporate clients as well as small start ups and it crosses about all types of demographics as far as business type. Clients can range from fortune one hundred businesses to start ups.    Dans clients have ranged from $5000 retainers early in his career to corporate clients who have given him $1,000,000 checks. The numbers change but the strategies and arrangements do not change much at all.      IMPORTANT NOTE HERE: Most business owners and individuals have the same problems.  Everyone Dan deals with is EQUALLY DYSFUNCTIONAL from the $5000 guy to the corporate exec who gives him a seven figure retainer.    It is equally important to note that these methods work JUST AS WELL for amateurs and novices as they do for skilled professionals who have been coaching and consulting for long periods of time.  These techniques can work for you and me just like they work for Dan Kennedy.    Recently, Dan created the IBA or Independent Business Advisor Program.  This is a certification program that starts out at $30,000. To date, Dan has put 82 people thru this program.    Many of these people went from NO coaching clients to SEVERAL coaching clients and $10,000 and $20,000 a month in coaching revenue. This did not take YEARS but MONTHS and in some cases ONE MONTH.  Several other examples will be given throughout this program.      To summarize as we get started, you can come from pretty much any background.  You can have very little experience and start picking up clients and charging HIGH FEES in about ANY GIVEN NICHE.  Education doesn’t matter, experience doesn’t matter, the niche doesn’t matter and being a no body just starting out doesn’t matter.     Another key point here, there is MORE THAN ONE way to be right   Every thing that Dan does he has been doing for over 25 years.  These ideas and concepts have worked vary well for him. Dan is not teaching you THE RIGHT WAY to do it.  He is teaching you ONE RIGHT WAY to do it. His way.       If you look at Jay Abraham, Chet Holmes, Anthony Robbins, and Harv Eker, they all do a lot of the same things but they do them differently.  What Dan is teaching here is ONE WAY.  HIS WAY.   Not necessarily the BEST formula but HIS formula.    At this point, the following people who are Dan’s clients stand up and give a one minute diatribe of who they are and what they do.     RON CARUTHERS   Ron Caruthers is in the financial consulting business. He is in the business of helping parents who want to get their kids in to a good college but did not save properly for it.  You could say he is in the EMERGENCY financial planning business.      His business is two fold. First, he helps the parents to apply for loans, grants and scholarships.  He assists the parents in attaining the money for their son or daughter to attend school.    Now he also assists the students with the application process for schools such as Harvard, Yale and countless others.  He prepares the student and helps the student with SATs, the college application, the college interview and everything related.    His original price for this service was $1,100 and he was assisting 4 or 5 clients a month. He raised the price of this service to $35,000.  How now works with 150 to 200 clients per year.    When he raised the price from $1,100 to $35,000 he changed nothing but the manual. He did not ADD MORE, CREATE MORE, or DELIVER MORE, he just started CHARGING MORE.    DAVE DEE   Dave Dee has two different coaching programs. In his private one on one coaching practice people pay him $30,000 plus 5% of their added revenue.  This coaching is set up for business owners.   He also has a coaching group for Information marketers.  This coaching group just started and he picked up 20 members in 2 days at $10,000 from each client per year.          MIKE MIGET   Mike is in the mortgage business.  He is in the business of helping people with mortgages refinance their existing mortgages in order to pay off other debt such as vehicles, credit cards, and other higher interest loans.    He also has a COACHING PLUS business where he teaches other mortgage brokers how to do what he does.  He currently has over 60 people paying him $1,500 per month for his coaching program.  For this money they get coaching calls, access to his vendors, presentations, and lead generation material.    Mike had 6 members in his coaching program for 9 months than got 50 additional members in one month.  He now has over 60.  He went form $9,000 per month to $75,000 per month in 30 days.        CHARLIE MARTIN   Charlie Martin is a dentist.  He has a coaching program for other dentists that he just recently formed.  This is a NEW program and he currently has 28 dentists in the coaching group. The cost for this program is $55,000 per year and he requires a 2 year commitment.    SCOTT TUCKER   Scott is a sub prime loan officer / mortgage broker in Chicago.  He has 165 mortgage brokers in his coaching group who pay $1,500 per month.  His income from this is around $3,000,000 per year.  He went from 0 to the $3,000,000 per year in 18 months.   So what exactly did Dan do here? Why did these people get up and tell their stories and why did he have them do it at this point?  Dan had these people tell their stories in order to ESTABLISH AUTHORITY.   This was all done not only to establish authority but to establish SPECIFIC AUTHORITY on the SPECIFIC TOPIC that is going to be discussed over the next two days.   The reason he did this is because the people in the room paid $11,800 to be there based on a sales letter they read maybe a month to 3 months ago.  This was done to REMIND the audience exactly WHY they paid the $11,800. It is also to re establish why he can talk about this particular topic.  It is not just about remaking the sale but also about control.    No matter how long you have worked with someone you need to continually re establish your credibility.  You need to remind them of who you are and why they are there, even if they have been a client of yours for years and years.   Continue to RESELL Continue to REMIND                     Continue to RETAKE CONTROL ________________________________________________________________   What is Dans #1 Strategy for getting clients?  Page 64   Where did Dan learn the ART of take away selling?  Page 25   What is the biggest mistake speakers and coaches make?  Page 13   What really makes clients happy?  Page 33   What ONE THING is responsible for HALF of Dans income?  Page 64   What two things should consultants avoid? Page 76   What movie is a MUST SEE for coaches and consultants? Page 38   What are FOUR the things that money moves toward? Page 41   Who was Dans first client and how did he get him? Page 11   What are the FOUR steps to FINANCIAL FREEDOM? Page 42-43   What is the GREATEST attraction to money?  Page 46   How to get clients COLD? Page 62     If you are NOT SURE about this type of information, PLEASE DO NOT BID!!!  This material is ONLY for people who are IN THE GAME.  This material comes with a 100% NON GUARANTEE!!!!   If you check Dans site, Dan also sells the material for $2997 with a 100% non guarantee.  The reason for this is because a lot of the concepts contained in this program are mostly proprietary concepts created by and used by Dan.  There is a lot of NLP, HEAD TRICKS and other manipulation taught in this program.  In my opinion, Dan RELEASES ALL of his SECRETS for CREATING MASSIVE amounts of MONEY weather you are a coach, consultant, copywriter or speaker. I have studied over 200 seminars and NO ONE... AND I MEAN NO ONE....  has ever divulged ANY of what Dan covers in this set. ALL my notes are sent via PRIORITY MAIL. These WILL BE MAILED the SAME DAY you pay. FEEDBACK   Super value, All key content, Well presented, Best ebayer! AAAAA+   Dan Kennedy ADVANCED coaching Consulting MY NOTES! NEW! (#170228479664)   Would you REALLY like to have ALL OF THE MIND BENDING, CASH MAKING INFORMATION from the GET ALTITUDE seminar?   WITHOUT PAYING $1,000, $500 or evn $100 FOR IT ALL?   Now, I am going to LAY OUT for you in great detail, EVERY SINGLE MIND BLOWING, MONEY MAKING IDEA that was covered in this 30+ HOURS  of LIFE CHANGING MATERIAL!!!!   Seminar attendees paid $10,000 to be there!!! The 15 DVD set NEW costs $3,000.  If you want to buy it on ebay, it will set you back $700 to $1,000.   If you are like me, you are ALWAYS looking for a good VALUE.  You are probably WAITING and ANTICIPATING for the price of this seminar to come down.     If you are, I have some BAD NEWS for you.  The PRICE for the Get Altitude Seminar is NOT going to go down.   I AM a professional marketing consultant.  For the past 6 months I have been following the Get Altitude seminar on ebay.  In ALL THAT TIME, I have seen it sell for LESS THAN $700 ONLY ONCE!!!!   There is a REASON for this..  The material in this 15 DVD set is PURE GOLD!!!!     So, let me tell you just a little bit about what THIS EXACT SAME MATERIAL can help YOU do!!!! Technically, this report is coming to you FREE OF CHARGE!!!!   If you go thru this report just ONCE,  it is IMPOSSIBLE for you to not pick up a short list of VARY USEABLE strategies that could make you 10 times your initial investment.  Just one of these strategies could make you THOUSANDS OF DOLLARS!!!!   Here are a few concepts covered in this program.. These terms were taken from the FIRST 15 pages of my JAM PACKED report.  Also, My report includes some of the exercises done at Altitude.     Speed of Implementation   See thru   Emotional estimation   Seeing only validation   Data driven decisions   Getting out of the grey zone   Urgent VS Important   T Time VS Re Time    Creating Your Customer Avatar   Testing   Business Friends   Negative Capability   Moving the free line   Hiring stars   Star Qualities   The Knowledge worker    Incentives   Systems thinking   All of my reports are sent in a nice plastic binder and are sent priority mail.      Here is SOME of what is covered in this REPORT!!!   Session Focus: Thinking Like A Customer Communicating With Your Customers Effectively Making Profitable Decisions Using Data Here are some of the specifics you’ll learn inside of SECTION 1 In this session, I’ll introduce you to a short list of business lessons that have each either cost me a million dollars… or have made me a million dollars… (You get to learn these lessons without the cost and get straight to the fun part) My special technique for starting and “driving” a business project through to completion (Most rich business owners I’ve met haven’t had a really great idea — they had great EXECUTION… and I’ll show you the methods we’ve used to successfully launch a new product every single month for one year straight) A simple way to effectively DOUBLE the strength and value of your team members when they work together (This allows a small operation to smoke the “big companies” from the get-go) My secret method for breaking into ultra-competitive markets and CRUSHING them… (Here’s how to use psychology to make buyers naturally see you as different and better) How to make your business LITERALLY immune to competition (We have new competitors springing up every single day… and some of them are excellent marketers. But… none of them have been able to put even a dent in our business. I’m going to show you how to create a powerful “force field” around your business and your customer list ensuring that no competitor will ever be able to cut into your profits) How to create personalities to market products (Hint: People don’t want to buy from companies, they want to buy from people. I’m going to show you how to connect with your prospects on a whole new level so they view your products and services as their only possible choice) How to create potent headlines that go straight to the heart of your prospect’s needs… getting even the most reluctant prospect to stop what they are doing and read your marketing communication INTENSELY (this is a new approach that’s never been shared in any “traditional” marketing course before) How to make better DECISIONS with the business information that you have available… which will lead to more PROFIT coming day after day How to manage your time using a new, simple system that works for every personality type… and even if you’ve never used any type of “time management” before   Session Focus: The Powerful Marketing Technique Of “Moving The Free Line” How To Communicate “Buying Benefits” To Customers Fast How To Find And Attract “Stars” To Work With And For You Here are some of the specifics you’ll learn inside SECTION 2 How to get more people to buy your products and services by giving them away for free (This is a “counter-intuitive” secret way to give you an almost unfair advantage over your competitors… the best part is you can do this right under their noses and they STILL won’t be able to figure out why all the prospects are choosing YOU!) The one mindset shift that allowed me to “break through” the million dollar per year level… and reach ten million… and beyond (this was the change that REALLY put the rocket-fuel into my business growth) The key people and personality types you must have around you to grow your business to the $10 Million level (or even to the $1 Million level) Why you must NEVER hire someone because you “like” them A deadly hiring mistake nearly all businesses owners make at one point or another that not only costs them money… but gives them a problem employee that is almost impossible to fire or let go! (This could be the biggest hiring mistake of ALL TIME) In this session you’ll also watch as I take one of our attendees through a one-on-one “Hotseat” process of “getting outside himself” in order to communicate more effectively with customers… and see him have a HUGE “Ah-Ha!” realization about what he’s been doing wrong… and what to do to fix it. Session Focus: Interviewing And Hiring Top Talent How To Make Your Business Stable How To Develop Your Team Members Here are some of the specifics you’ll learn inside SECTION 3 My #1 favorite question to ask a new hire that automatically gets them to reveal (without them realizing it) whether or not they’re going to be a strong, consistent worker How to keep tabs on the results of your virtual employees and contractors… to make sure they are producing without having to constantly manage them The power of Systems Thinking — Here’s how to free yourself from your business and have it running in a way that makes you totally comfortable… because you know things not only run smoothly… but GROW in your absence Why “incentivizing” your employees can be VERY dangerous (The good news is there are much more powerful and less expensive ways to motivate them, and you’ll learn them here) A simple technique that — when done just once-a-week — builds the confidence of your team members while at the same time creates a spirit of EXCITEMENT inside of your company that makes your team just as excited to grow the business as you are The most effective method way to create a connection with your employees and build their trust   Session Focus: How To Manage Your Personal Time And Team’s Time Time Traps To Avoid How To “Narrow Your Niche” And Dominate Your Market Here are some of the specifics you’ll learn inside SECTION 4 In this session, you’ll see me do one of the most intense on-stage “Hotseat” interviews with one of the Altitude attendees… and you’ll learn an incredible lesson about marketing, website design, and marketing to SELL (this is important, because you’ll get to see me working with someone who is already successful, and watch “over the shoulder” to learn a set of killer marketing lessons that at LEAST 99% of online marketers don’t know) A way to ensure any new technique or business building strategy you learn sinks in twice as fast and is not forgotten The Online OCD Loop — A dangerous trap both entrepreneurs and staff fall into that often costs them hours of their time every DAY… and cuts productivity down dramatically (Here’s what it is, and how to beat it) A powerful email or sales letter intro that creates an instant bond with your prospect and practically FORCES them to read the entire letter The one word you MUST eliminate from your companies’ internal vocabulary immediately… if you want everyone to work well together How to prioritize and value opportunities, projects, marketing deals and relationships (Use this technique to determine where and how to invest your most important asset, - time - , in order to grow your business the fastest) The surprising factor billionaires feel is the most important thing to consider when deciding whether or not to invest in a company 3 traps even the most driven entrepreneurs fall into that cause them to hit an unbreakable “glass ceiling” or plateau in their business growth   Session Focus: Generating Massive Quantities Of New Leads And Customers Integrating A New Team Member Into Your Business Business Reporting Systems To Further Stabilize Your Company Here are some of the specifics you’ll learn inside SECTION 5 A dangerous copy mistake that instantly causes a disconnect with your prospect (This is a mistake even good copywriters make but the masters do not) My mindset and approach to generating new leads and customers… that has allowed us to grow a very large business very fast The key business metrics you must watch every single day… and how to get them delivered to you accurately and in an easy-to-read format for just $5 a day! How I accidentally spent $450,000 more than we had… and how we got out of it (One of my biggest business blunders taught me some priceless lessons… fortunately now YOU can learn them without spending the $450,000!) The numbers that are “OK” to analyze INCORRECTLY (and still know what’s happening inside your business) A simple trick to keep your team members focusing on and achieving RESULTS without micro-management… or even “managing” much at all Session Focus: Creating And Launching Products Quickly And Effectively Building Teams That Work Designing The Experience You Want Your Customer To Have Here are some of the specifics you’ll learn inside SECTION 6: Product Creation — Supercharged… I’m going to spend an entire section teaching you all of my product creation secrets for the very first time — everything from the psychology behind our product line to content and actual production and delivery Secrets of Maximizing “Customer Value” — I truly believe we have “cracked the code” in this area and I’m going to teach you everything we’ve discovered… from how to plan your product line to which product and services to offer your customers when. This enables you to spend FAR MORE on customer acquisition then the competition… planting you firmly at the top while they’re stuck battling for second best How to create a “visual dashboard” so that shows you… at a GLANCE… how your business is doing How to build a new team inside of your business, so that it has the highest chances of success (most business teams fail, most business projects fail… and there’s a reason why. In this section, I’ll teach you how to maximize your probability of success when you create a new team) Designing the “customer experience” in a way that makes your customers FAR more likely to buy more, buy again, and tell their friends — this is one of the secrets of growing a business that is almost ALWAYS neglected in marketing and business training At Altitude, we were fortunate to have Tony Schwartz, the bestselling author of several books, including Donald Trump’s The Art Of The Deal and The Power Of Full Engagement... share how to manage your ENERGY.I want to mention that I believe that Tony is one of the top 20 or so most important and profound thinkers when it comes to personal and business effectiveness, PERIOD.The presentation that he gave at Altitude was worth the price of admission, all by itself. And I say this with confidence.Here are some of the specifics you’ll learn during Tony’s presentation inside DVD #7: A lesson from the world of professional sports you can use to charge yourself with MASSIVE amounts of energy so it’s available WHENEVER you need it An interesting lesson from Barry Diller (CEO of one of the world’s most successful companies) on what to do when you lose a big business deal or make a mistake in order to recover quickly A simple exercise that keeps you awake and alert during intense periods of study or focus A daily routine that results in the maximum amount of productivity with the least amount of work (I personally believe Tony is probably best in the world in terms of energy management… and I wasn’t surprised when many of the attendees listed his presentation among their favorite parts of the conference because of this one idea) One of the biggest ways entrepreneurs WASTE TIME without knowing it (Cut down on just this one activity and it’s very likely your productivity will double) The right way to START each day if you want to truly guarantee that the day will be massively productive Session Focus: Key Business Personality Types, How To Work With Them Marketing Expert Mark Joyner Here are some of the specifics you’ll learn inside SECTION 8: A simple way to eliminate almost all of the politics and unnecessary “drama” in your business… that works amazingly well, and costs zero dollars to put into place What you must do differently when managing “stars” vs. managing lower-level team members How to set up your company so that YOU don’t need to be there for it to survive (I love running my business and don’t plan on selling it or “retiring” any time soon… but it’s also set up in a way that would allow me to walk away at any time if I wanted to. I’ll show you exactly how to set up your business in this way so that you can enjoy as much freedom as you’d like) A simple and free way to get your team members to LOVE working together (This one is brain-dead simple… but for some reason most companies never do it!) The specific “formula” of personality types you should put together to create the most effective team to run each area of your business Mark Joyner, commonly referred to as one of the “founders of internet marketing” joined me on stage at Altitude to share some very interesting marketing insights. He shared: The simple line of code that increased his business EXPONENTIALLY overnight (If you’re selling products online and NOT doing this you are losing a lot of money. Sadly most businesses are not so listen up… He also shared a brilliant and un-exploited way that almost any business owner can use to approach larger companies to partner… and get huge quantities of buyers… with NO out-of-pocket expense (I think this is one of the best business ideas I’ve ever heard, and probably the best marketing idea I’ve heard all year) Session Focus: A Method For Planning And Achieving Any Outcome Marketing And Growth Lessons From A Business-Building Master Here are some of the specifics you’ll learn inside SECTION 9: The method of planning I use that I call “Inevitability Thinking” — which takes “goal setting” to the next level, and allows me to create almost any business outcome I want (I’ve used this method for years, and it has been one of my best-kept secrets of success) In this section, we were fortunate to have Scott Hallman join us to share his methods for growing businesses fast (Scott has made the list of Inc. 500 Fastest Growing Companies… TWICE) Scott shared… An ingenious method for generating referrals from customers How to “expand” customer purchases… so that they automatically buy MORE when they finally do buy How to think about your business in a way that allows you to find the LEVERAGE points quickly and easily… and capitalize on hidden profits that you didn’t even realize were available We were also fortunate to have Wyatt Woodsmall join the program as well. Wyatt is, in my opinion, the world’s leading expert in the areas of psychology, motivation, and behavior (yes, I said that I believe he’s the WORLD’S LEADING EXPERT in these areas). Wyatt shared… The beliefs and psychological strategies of entrepreneurs who consistently make money… year after year… The importance of understanding how think about business problems in a way that leads to SEEING THE PROFIT OPPORTUNITIES What you must do to reach the ultimate goals that you have… in the fastest, most efficient way possible A dangerous mistake bigger companies make that leads to HUGE employee turnover and lost money (If you plan on growing your company and want your employees to stick around, you must avoid THIS) Session Focus: An Exercise For Developing The Ability To Think Like A Customer Dean Jackson: The Marketing “Sharp Shooter” Joe Polish: Creator Of “Piranha Marketing” Here are some of the specifics you’ll learn inside SECTION 10: 7 secrets of the American consumer — a.k.a. your customer - that most marketers NEVER get (Understanding these 7 secrets gives you a targeting ability that makes your products irresistible to your prospects. It’s no secret that every multi-million dollar direct marketing campaign I’ve ever seen uses these secrets to their advantage… and so should you) My method for getting inside the heads of your customers and find out exactly WHY they buy your products… so you can push these “hot buttons” even MORE My good friend Dean Jackson joined me on stage to share some of his marketing wisdom with the group. Dean has been a close friend for over 10 years, and I think of him as the “Marketing Sharp Shooter” — because he has the ability to write sales letters and advertisements that convert THE FIRST TIME, EVERY TIME… better than anyone I’ve personally ever met. Dean shared… Why trying to “get your name out there” and trying to get “publicity” are often the LEAST effective things you can do to increase your business (Here’s something only a small handful of extremely smart business owners do instead that results in DOUBLE the profits with less than ¼ the amount of work!) A fascinating secret about marketing to chimpanzees that carries over to people (I know this sounds bizarre… but when you hear it you’ll realize immediately why DOZENS of multi-million dollar businesses have been built around this principle) How to make your customer see your service as something that is to their advantage… and talking THEMSELVES into it vs. you having to talk them into it My good friend Joe Polish, creator of the bestselling marketing training program (and company by the same name) “Piranha Marketing” joined me to share an INCREDIBLE system for getting purchasers to “stick” after they buy (his presentation continues on the next DVD as well) Session Focus: Using Free Recorded Messages And Video Marketing Raising Money To Grow Your Company Taking Your Company “Public” Here are some of the specifics you’ll learn inside SECTION 11: Joe Polish continues with a powerful offline tactic for getting leads for your business 24 hours a day with ZERO work on your part (Another secret that is the backbone of many multi-million dollar direct marketing operations that surprisingly few business owners have even heard of) Joe also introduced a good friend of his, Dean Graziosi (who has been on television every DAY… since 1999) — who shared how he is using free recorded messages and video marketing to sell INSANE amounts of his books and other products One of the favorite Altitude guests was a new friend of mine, Murray Hidary. Murray built a company in his 20s (Earthweb/Dice.com), took it public, ran it for a few years, then sold it. He has since built and sold another “home run” company, and is now working on his third. Murray is one of the absolute smartest businessmen I’ve ever met or heard of, and he was gracious enough to come share secrets you truly will never learn anywhere else about raining money, growing a business, and taking it public. Here are a few of the nuggets of wisdom he revealed: A space-saving trick to use in your office that can reduce your rent down to ZERO (I know this sounds hard to believe but it’s actually a perfectly legal way for small companies to get amazing office space literally FREE) What a guy who has run a PUBLIC company feels is the #1 most important skill an entrepreneur must have (and it’s not what you think) Why it’s important to know the path to taking a company public… and how to set up your company to do it How a public company can acquire other companies without cash — You’ll hear the full story of how my friend took his company public, then bought 25 other companies… and exactly the technique he used to do it How Murray took a 6MM a year company to 100MM a year in 7 years flat The specific times when it’s best to bring in outside money to grow your business The difference between raising money from friends and family vs. raising money from institutions (Plus the pros and cons of each and how to figure out where YOU should look for funding when you need it) How to position your business early on to ensure you get the highest possible amount when you sell it (This philosophy has literally changed the way I look at all aspects of business… and if you’re ever planning on selling your company it just might make you several extra million dollars… or more) A quick way to determine if someone would WANT to buy your company that you can use NOW… as you grow your company grows… to position yourself for acquisition The one type of person you should NEVER take capital from no matter what The 3 things you must look for in a potential investor (Miss just one and you could be looking at YEARS of headaches and frustration… or even the loss of your company) Session Focus: How To Design Marketing And Websites For Maximum Conversion The Psychology Of Effective Design Hiring An Attorney To Advise Your Business Tax Planning, Stock Incentives, Other Legal Issues Here are some of the specifics you’ll learn inside SECTION 12: Basic design to increase the profits of a website DRAMATICALLY (I’ve seen sites increase their conversions by 5X using just one of these little tweaks… by the time you finish this program you will know several) The exact path your prospect’s eyes take when they hit your website (Use this trick to make sure your prospect actually READS your offer instead of just skimming it over) Dangerous design mistakes that can render even GREAT copy completely ineffective (If you have a website that isn’t converting this could be the reason why. Here are some live examples of how this causes even experienced marketers to lose money without ever knowing why…) How to use Photo Captions to INCREASE your conversion rates (and why most business owners screw up this important detail) At Altitude, I also invited Mark Stevens, a partner at Fenwick & West in San Francisco, to join us — to discuss some of the important legal aspects of growing a company. Mark has helped 25 companies go public, and knows more about the legal aspects of growing and protecting your company than just about anyone alive. Mark shared: What you must know before you hire an attorney to help you and your company Why some investors will NEVER invest in C-Corps, and others will never invest in LLCs (and why you need to know the difference if you’re planning to grow, raise money, or go public) The crucial steps you must take to keep your business records straight to protect yourself and your assets The single most important thing you must do to protect yourself in the event that your company gets sued A HUGE mistake companies make when they have multiple founders (Here’s what you must do differently in this situation if you want to avoid serious legal hassles) How to get stock to your founders without taking a tax hit Session Focus: Higher-Level Efficiency For Growing A Huge Company Making Your Company And Team Faster As It Gets Bigger Integrating Your Business Success With Your Life Success Here are some of the specifics you’ll learn inside SECTION 13: During this session, I had two guests who each run very successful companies. Brad Fallon has grown (and runs) a $30 Million company, and Richard Rossi has grown (and runs) a $100 Million company. These amazing men shared inspirational and PRACTICAL lessons that can help you get a head-start on building a company that can grow and scale quickly and smoothly. Brad Fallon shared: How he thinks about time as a resource, and how he gets more done… faster… and faster… and faster as his company grows How to quickly orient your employees and get them up to speed FAST (This one simple strategy will save you THOUSANDS on training and lost productivity) The amazing story of how my guest did 12 million dollars in sales in one single day! (Brad’s company holds the record for the most successful internet product launch) Richard Rossi Shared: The only 3 things YOU personally should work on in your business (My highly successful guest recommends you outsource everything but these 3 crucial activities) The keys to successful people management and leadership (Richard is one of my personal mentors, and his leadership wisdom has helped me on many occasions) How to balance business with family life… SUPERCHARGED (My guest will tell you the inspiring story of how he took his wife and kids on a one year world tour while GROWING his business at the same time!) Session Focus: Results Of The “Speed Of Implementation” Contest The Power That Fear Has In Business The Importance Of Coaching And Being Coached Here are some of the specifics you’ll learn inside SECTION 14: In this session, you’ll see the “extended” version of our “Speed Of Implementation” contest, where the top money-earners share their stories of implementing concepts from the Altitude training, and the results they got During this session, you’ll also get to meet my friend Jeff Smith — he’s an expert business coach, and he’s one of the guys I know who makes the MOST money… and takes the MOST time off… and has the MOST enjoyment in life. Jeff shared an incredible set of concepts: Why fear is the motivator of most successful entrepreneurs (and why this can be a good thing, and a bad thing… and what to do if YOU are motivated by fear) The importance of ongoing coaching to success in business and life… and what you must know to find the right coach At the end of this session, I will lead you through an exercise that I consider the most important process for becoming a MAGNET for “Star talent”… “Star partners”… and “Star mentors” — if you do this exercise, and follow it to completion, it will impact your personal and business success in the long-term in a way that nothing I’ve ever seen will accomplish In this final session, I and the group tie all of the most important Altitude concepts together, share an emotional, personal story, and close the program.I would prefer that you learn about the contents of this DVD in the privacy of your home, because it’s something that I consider to be very personal. So just to RECAP, you get the 100 page  altitude report, and the 78 page Dan Kennedy ADVANCED coaching and consulting report.  BOTH sent priority mail.   Place a Bid!