Dan Kennedy recc: Maxwell Sackheim Billion $ Marketing along with JOHN CAPLES audio recording! Copywriting!! Start Price USD 97.00 Current Price USD 97.00 Time Left - Bid Count 0 Buy It Now Price - Reserve Price - Start Time Sunday, August 24, 2008 End Time Wednesday, September 03, 2008 Location Jackson, MS See more about 'Dan Kennedy recc: Maxwell Sackheim Billion $ Marketing ' Description You are bidding on a BRAND NEW, still in the shrinkwrap copy of Maxwell Sackheim's Legendary Billion Dollar Marketing. This is one of the most sought after marketing books on the planet. AND you'll receive the ONLY known audio recording of Max AND the legendary John Caples, author of Tested Advertising Methods! A custom CD remastered for YOU!What Millionaire Maker Dan Kennedy says about Max:"It is worth your time trying used bookstores to find everything that Sackheim wrote. I consider myself more like Sackheim than I am like most other legendary admen or copywriters, because I never just write copy; I also immerse myself in strategy, and often alter the client's product, offer, or even entire business during the course of a project. Sackheim was both an advertising/direct-response copywriter and a marketing strategist, and such people were and are few in number."Let's take a look at what's included in these THREE courses in one awesome manual:FIRST, you'll receive the entire unabridged book, Maxwell Sackheim on Direct Response Marketing.Here's just some of what you'll learn in this treasure: Timeless principles of Direct Response SellingSackheim's copywriting secrets!The TRUTH about testing - An insider's trick of the tradeTHE SEVEN DEADLY MAIL ORDER MISTAKES - Avoid these at all costs!The Negative Option Plan - This is worth the price of the entire course! If you haven't studied the Negative Option in detail you're literally leaving HUGE sums of money on the tableHow to use your IMAGINATION to cluster-bomb failure! - Not some half-baked touchy-feely mumbo jumboWhat is the most important factor in a direct mail effort? - Find the answer on page 17Sackheim's "The Four Why's" of copywriting - Page 23How long should a sales letter be? - Sackheim's answer will surprise you! See page 29The C-O-P-Y formula - Can you guess what each letter stands for? Find out on page 36.The #1 mistake that marketers make in testing - The internet has only made this much worse! - See page 37How Sackheim determines the number of prospects needed to test - And how you can too. Find out on page 40!The 3-word headline that sold 40,000,000 (40 million) books! - You can swipe this verbatim today! Page 52.Why modern marketing owes a great debt to Benjamin Franklin! - Page 55What is the appropriate role of imagination in marketing? - The answer on page 58 will surprise you!How understanding one simple law of physics is guaranteed to take your product or service to the next level! Pages 59-63The story of Sackheim's advertising that was so good the Federal Trade Commission tried to have it banned! At the top of Page 61The reason you should use multiple options. – A real "gem" of sales psychology-- Page 72The most important part of your campaign - Nobody talks about this! It's amazing!Keying ads for tests - If you mail or email, you'd better not goof this one!Using celerity testimonials - NOT the answer I was expecting!The best months for salesWho should be your best salespeople - And they don't have to cost a dime!How to address common complaints before they even ariseAnd MUCH MORE!As if all that weren't enough, wait until you get your hands on the most unbelievable swipe file on the planet -- Speeches, Articles, and Display Ads from the well-guarded Sackheim Archives.Whether you're a Sackheim fanatic or newbie, you won't believe your eyes when you see...•           Excerpts from Sackheim's Chicago Speech on the 9th Annual Direct Mail Day!•           A rare 1975 essay, "Be Your Own Boss!" Timeless psychology-- It could have been written yesterday!•           Sackheim's acceptance speech at his induction to the New York Copywriters Hall of Fame! Talk about a class act!•           SACKHEIM'S SEVEN DEADLY ADVERTISING MISTAKES•           Ideas for writing great ads-- you won't believe some of the people that have swiped these!•           Sackheim's "copy critiques" of twenty of the most successful direct-response advertisements you've ever seen! Priceless!•           And much, much more!LAST, and this is my personal favorite, you'll also receive the must-have 35-page Maxwell Sackheim's History of Advertising.There is no other resource like this anywhere-- at any price. Some of the gems included are:•         The exact pitch included in the first known printed advertisement, written 3000 years ago-- in Egypt!•           How advertising worked in Greece, Rome... Carthage...•         Marketing in the Middle Ages (Think things have changed? Think again.)•           Advertising in Shakespeare!•           An ad from The London Public Advertiser from 1657!•           Advertising in the colonies•           ... And MORE!Radical BonusOn the inside cover of this book, there is a long expired advertisement for a “long lost recording” cassette recording of Max and John Caples, famous ad man and author of "Tested Advertising Methods". The recording was originally made on April 5, 1973, at Direct Marketing Days in New York. Specifically for this promotion, I've had the "lost recording" digitally re-mastered and will send it to you on a new audio CD. It is loaded with these two masters' wisdom (along with famed Madison Avenue Direct Marketer David Altman!) that are just as important today as when first uttered. This recording is like a lifeline connection to the Founding Fathers of direct-response advertising!Everyone, EVERYONE, who knows marketing, lists Max as one of their seminal influences- from Dan Kennedy above to Gary Halbert (RIP), to Yanik Silver to Gary Bencivenga to David Ogilvy. Do NOT be a fool and let this auction pass you up. There are NO MORE BOOKS after these run out... these are NOT reprints but originals left over in a warehouse. More books will NOT be printed. Don't delay-- Bid today!I'm getting ready for a MOVE and am unloading several high-end GEMS from my collection. Check out my other auctions! Place a Bid!